December 2010
2 posts
“Smart specifically studied how such people made their most difficult decision in...”
– Atul Gawande, The Checklist Manifesto
Tweet checklist
A pre-flight checklist before you hit the “Tweet” button.
1. Has correct spelling, grammar, & abbreviations
Common and friendly SMS abbreviations are OK. Look to @MargaretAtwood for best practices.
2. Contains a URL
Tweets should be clickable, leading to an image, video, or page describing more.
3. Uses an active voice
Communication that is direct and frank is the simplest...